The American Heart Association’s signature women’s movement will serve as official health thought leader for Miss America while raising awareness of women’s No. 1 health threat

Cardiovascular disease (CVD) claims more lives than all forms of cancer, yet many women, particularly younger women, remain unaware.[1] Through its Go Red for Women® movement, the American Heart Association, which is devoted to a world of healthier lives for all, is being supported by Miss America’s Scholarship Foundation to empower the next generation of women to take charge of their health and make a lasting impact on the health and well-being of communities nationwide.

The new support of Go Red for Women by Miss America’s Scholarship Foundation will activate around three pillars: promoting awareness of CVD as the No. 1 killer of women; educating and empowering Miss America's participants at the local, state and national levels; and raising critical funds to support the Go Red for Women movement which champions equitable research and treatment for women.

Nearly 45% of women over age 20 are living with some form of CVD, and as women grow and change so does their risk for cardiovascular disease. Yet, younger generations of women, Gen Z and Millennials, are less likely to be aware of their greatest health threat, including knowing the warning signs of heart attack and stroke.[2] That’s why it’s important for all women to take charge of their heart health and encourage others to do the same.

“By aligning our shared goals to empower and invest in the lives of women, we can expand our reach to improve the health of our communities and inspire women to become the best versions of themselves,” said Robin Fleming, Miss America's CEO.

Allison Burke, Miss Oregon 2023 at the Miss America’s Go Red Gala in Orlando Florida earlier this year.

Go Red for Women, established in 2004, works with organizations and individuals toward a shared vision of saving and improving women’s lives by advancing equitable research and care, advocating for inclusive health policies and raising awareness. Today, the Go Red for Women movement is here for women at every age, every stage, and every season of their lives as their trusted, relevant source for credible, equitable health solutions.

“In the 20 years Go Red for Women has worked to save and improve women’s lives, one thing we’ve learned is that women—particularly young women—need to know that heart disease doesn’t discriminate,” said Nancy Brown, CEO of the American Heart Association. “Anyone can be a lifesaver,” she continued. “You just need to know the signs and symptoms and have confidence to speak up. The life you save could be your own.”